About me
I grew up in Mexico City, and being surrounded by such a huge, colorful, constantly changing place shaped the way I think creatively. It made me curious, observant, and really aware of the small details that can completely change how something feels.
I spend a lot of time online and in niche communities, so I naturally pay attention to how people behave, what they gravitate toward, and what starts gaining traction before it becomes obvious. I love analyzing those little patterns that people often overlook and using them to understand an audience more deeply.
I’m also extremely resourceful, and a lot of my creativity comes from being able to turn almost nothing into something. I do that constantly in my own life, especially with fashion and makeup, where I love reworking what I already have, finding unexpected combinations, and creating a completely different look without needing much to start with. That same instinct shows up when I’m building in Minecraft, making Pinterest boards, decorating, or working through a creative problem. I like figuring out what is possible with what is already in front of me.
Fun Fact: I am slowly but surely checking off every National Park in the US!